Over-analyzing things tends to be the natural reaction in increasingly complicated times. The pressure to fix problems hinders the need to rethink problems. Bond., the multi-disciplinary creative studio founded by Joe Doucet, seeks to solve far- reaching problems through the fundamental application of design and thought. BeLowTech, the second of Bond.’s annual events during New York Design Week, features 10 new projects that address life’s complexities through a lens of simplicity and invention.
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